What We Do

Whether they’re selling software, media or wine, all companies have the same problem: How do I more efficiently run my business?

Marketing, Sales, Customer Service and Operations aren’t disconnected cogs of an organization; they’re all part of one integrated workflow. Ironically, in the past 20 years, businesses have paid the least attention to these customer-facing functions. But now with sales-focused cloud platforms, you can finally create efficient, transparent customer lifecycle management — at a return that is tangible and meaningful.

At the most basic level, you want to sell more — wider and deeper — to your existing customers. That means emarketing: targeted nurture campaigns pushing customers to relevant content on your site, educating them on your products, services, and unique business value. Companies spend a lot of time and money creating these campaigns. So why are they so often disappointed with the results?

Start with the data. If you are like most organizations, the upkeep and maintenance of your database presents monumental challenges. To achieve an optimized list for emarketing, you need fresh, accurate leads, with daily removal of outdated contacts and duplicate data. After all, the better information you have on prospects, the better chance you have to sell to them.

Once your data is optimized, advanced segmentation means your campaigns instantly become more effective. And once customers reach your site, it’s critical to continue to manage the campaign: every email needs to be measured, every site visit monitored.

So a potential customer raises their hand: “I’m interested!”

Now we have a new problem. How do we develop marketing leads, turning them into sales qualified opportunities? Distributing them directly to the sales managers means you have highly compensated sales teams chasing down random leads — or worse, letting them sit on their desks to turn stone cold. Instead, a combination of opportunity development processes, cloud contact centers, and best-of-breed playbooks can maximize the conversion of marketing leads into sales qualified leads at the lowest possible price. Nowyour sales people are working on real opportunities.

Once the sales teams are working qualified opportunities, the focus turns to sales enablement: a defined, efficient process to sell the customer, all based on proven best practices. Sometimes, this is simple, sometimes incredibly complex -- but it’s all customer relationship management. 

With the agility of Salesforce.com, you can customize your sales machine to meet even the most sophisticated business requirements, including forecasting, configuration, real-time access to price and availability and integration into custom, business-specific applications.

In the old days, you close the deal and you’d be done. But not in our 24/7 world. Today we respond to customers in real time, via Twitter, Facebook, and other social media technologies. For this kind of intense communication, you need strong methodologies and support packages that insure positive ongoing customer relationships.

Clearly operational systems, compensation management, and billing become part of the workflow, where there is an opportunity for process improvements and cycle time reduction. As does your contact center, where the cloud offers dramatic improvements in handling time, first call resolution, and customer retention.

To make this all work together seamlessly requires a deep understanding of the front-office, business process, and technology.

And that is what we do. Astadia improves customer lifecycle management in marketing, sales, and customer service.  As the ITX (Cloud Transformation) innovator, we deliver strategic analysis, operational design, technology deployment, and ongoing support for companies moving IT infrastructure or applications to the Cloud. 

No one has done more salesforce.com implementations, and our certified technology experts and process improvement consultants have delivered thousands of solutions in more than 30 countries. Our technology partners include salesforce.com, Eloqua, Google, Amazon, Jigsaw, and many more.